We liKe to have as much fun as the next writer.

But when it comes to your copy, we're deadly serious about getting results.

We understand how
they really think

When you work with us, we take the time to really understand your business,
how your ideal customer thinks and what will convince them to buy.

Then we write the content that speaks to them directly and
persuades them to take action, whether it's clicking that buy now button,
becoming a brand follower or bringing more attention to your business.

 As a professional copywriter and website content writer for the last 10 years, Felicity has created clever, engaging and innovative copy for a diverse range of high-profile clients in Australia, Asia, the US, UK, and Europe. 

For 5 years she was General Manager of high-end lifestyle & property PR firm, The Trish Nicol Agency and now freelances creating media releases, blogs, articles and social copy for the agency’s varied clients. 

She also has a stable of regular clients, big and small, some just starting on their business adventure and others numbered among the world’s most recognisable brands. 

Her formal education includes a BA (Hons) degree in English from The University of Melbourne, a PhD with the Journalism and Media Research Centre at UNSW and a Psychology degree from Monash University. 

She also has five years tertiary lecturing experience, in both the English Department at The University of Melbourne and at La Trobe University, where she designed, wrote, and taught “An Introduction to Professional Communication” course for 200+ students. She currently sits on the advisory board for Deakin’s Master of Arts in Writing & Literature.

Outstanding. I am so very excited by what you have put together thus far.
Further reinforces that I made the right choice. Thank you.
Jennifer Burrows
Owner | Value for Life


Simon’s energetic personality and organisational management skills assist us in managing larger copywriting projects requiring multiple resources and staff. 

He guarantees your Well Versed copywriting job proceeds smoothly and to your exact specifications and satisfaction. He’s worked for Not for Profit agencies, Mission Australia, the Australian Council for Educational Research (ACER) and Bendigo Health in Project Management, Strategic Planning and Compliance Management roles. 

Simon’s experience managing State and Federal Government projects provides added value to Well Versed’s impressive communications expertise. 

Simon’s formal education includes a BA in languages and history (ANU), Dip. Ed. (Canberra University) and a Grad. Dip. in Project Management (Swinburne).

Your content so far is absolutely brilliant! I love the tone and the way it invites one to read further. My wife just shook her head and said WOW!
Owner | Airsafe

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Get in touch

  • 1300 351 525
  • hello@wellversed.com.au
  • 77-83 City Road,
    Southbank VIC 3006