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Long copy versus short copy: Which works better for brands?
February 7, 2020
Long or short copy? How long is a piece of string?

8 secrets copywriters use to create compelling business copy.
February 7, 2020
Down & dirty copywriting tips #2

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The neuroscience of storytelling
Nothing’s less innocent than a great story.

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Copywriters are generally an unassuming lot… except when it comes to the Oxford comma…

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How storytelling affects your buying brain.
A great story can leave you blissfully unaware of your surroundings.
